20×200 and Michael Light’s LA Day/LA Night

20×200 (literally: twenty by two-hundred) is a site that promotes and sells prints for $20, but perhaps it’s better to let them explain it in their own words:

“On a Sunday night back in January 2007, Jen Bekman came up with a formula:
(limited editions x low prices) + the internet = art for everyone

As we see it, there are a lot of people out there who want to sell their art and a lot of people who’d like to buy it. They just have a hard time finding each other. The internet is the perfect place to bring those people together, and we’re exactly the right people to make it happen. We’re passionate about art and the internet at 20×200. We’re really excited about creating a place where almost any art lover can be an art collector.

We introduce at least two new editions a week: one photo and one work on paper. Most are available in three or four sizes. When we first launched, the smallest size was reprinted in the largest batch — an edition of 200 — and sold at the lowest price — $20. Hence the name 20×200.”

20×200 Website

 

And there you have it – affordable art, and they highlight different prints each day through their Monday-through-Friday emails called “Editions.”  Last week, Thursday’s Edition of 20×200 brought Michael Light’s photography from his new book “Michael Light: LA Day/LA Night,” published by Radius Books, to my attention, not only because of the subtly beautiful photographs taken from the vantage point of helicopter, but also for this line within the email written by 20×200 staffer Sara Diskin: “When we were flying way back when, this was much too much to see and know.”

To buy the book: Radius Books: Michael Light: LA Day/LA Night

 

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~ by drywoodburstingintoflame on April 2, 2011.

One Response to “20×200 and Michael Light’s LA Day/LA Night”

  1. Hi there,

    On behalf of 20×200, we appreciate your informative write-up and dedication to our newsletters! I wanted to clarify a few things for you and your readers. We release two new limited-edition prints twice a week, not everyday. This consists of one work on paper and one photograph. Also, newsletters are sometimes written by employee, Sara Distin (not Diskin.) Please let me know if you have any questions.

    Thanks!
    Danielle
    for 20×200

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